It took me some time, but I have been able to finish the compendium I wrote on 'Marketing Research'. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introduction
The book contains eight chapters focusing on the marketing research process in details and it's more of a how to guide. It has been written keeping novice researchers and practitioners in mind. Have a look.
Would love to hear from you all about it.
Happy Reading...
Tuesday, November 18, 2008
Download my book on Marketing Research
Posted by Dr. Paurav Shukla at 11/18/2008 10:02:00 pm
Labels: book, bookboon, marketing, marketing research, online, research
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